We are excited to welcome....Jodi Norgaard
Jodi Bondi Norgaard is the Founder and CEO of Dream Big Toy Company and the creator of the award-winning Go! Go! Sports Girls line of dolls, books and an app for girls encouraging healthy and active play over fashion and body image. Jodi is an entrepreneur, publisher, advocate and a leader in the movement pushing media and retail to do a better job portraying girls beyond stereotypes. She is a founding member of The Brave Girl Alliance, a think tank of girl empowerment experts.
Jodi is a leader in the toy industry breaking gender stereotypes since 2009, when she launched the plush sports dolls built in specification to a real girl’s body. Her inspiration came in 2007 after shopping for a doll with her then 9-year-old daughter and finding a doll with belly baring clothing, high heels and make-up, named ‘Lovely Lola.’ Girls are strong, smart and adventurous and Jodi knows it’s important to emphasize what a girl’s body can do versus what her body looks like.
She has been featured on national media including The Today Show, Fox and Friends, Forbes, Upworthy, Parents, Advertising Age, Chicago Tribune, and often seen on The Real Story with Gretchen Carlson. In 2016, Jodi was invited by The White House to participate in a conference on breaking down gender stereotypes in media and toys. She is recognized as a leader by policymakers bringing change to gender disparity in toys.
Jodi received her B.A. in psychology from Indiana University. She is an avid athlete and currently lives with her husband and three children in the Chicago area.