- Dove research into self-esteem, body image, and body confidence uncovers the difficulty women and girls have in recognizing their real beauty.
- Dove global research has highlighted a universal issue: that beauty-related pressure increases whilst body confidence decreases as girls and women grow older – stopping young girls from seeing their real beauty. Consider these key findings from our recent study The Real Truth About Beauty: Revisited
- •Only 4% of women around the world consider themselves beautiful (up from 2% in 2004)
- •Only 11% of girls globally are comfortable describing themselves as ‘beautiful’
- •72% of girls feel tremendous pressure to be beautiful
- •80% of women agree that every woman has something about her that is beautiful but do not see their own beauty
- •More than half (54%) of women globally agree that when it comes to how they look, they are their own worst beauty critic
- •Dove Research: The Real Truth About Beauty: Revisited
- http://www.dove.us/Our-Mission/Girls-Self-Esteem/Our-Research/default.aspx